Theale, UK – 29 September, 2022 – Mattel, Inc. (NASDAQ: MAT) and Milestone, a leading global developer of racing games, announce today the Hot Wheels Unleashed Game of the Year Edition.
In this special release, players can experience, at a single destination, many of the most popular Hot Wheels Unleashed add-ons to date. The game includes three Hot Wheels™ passes and the most beloved cars, tracks, and content from the Hot Wheels universe. Launched just over one year ago, Hot Wheels Unleashed today celebrates its reach of more than 1.5 million players.
Hot Wheels Unleashed Game of the Year Edition includes:
HOT WHEELS UNLEASHED Full Game
· HOT WHEELS PASS VOL 1
· HOT WHEELS PASS VOL 2
· HOT WHEELS PASS VOL 3
· HOT WHEELS STREET BEASTS™ PACK
· HOT WHEELS SPORTSCARS PACK
· HOT WHEELS BEEFED UP PACK
Hot Wheels Unleashed – Game of the Year Edition is now available for PlayStation 5, PlayStation 4, Xbox Series X|S, Xbox One, Nintendo Switch and PC. Through the GOTY Upgrade Pack, players who already own Hot Wheels Unleashed can easily unlock all the contents from the Game of the Year Edition.
For more information, visit hotwheelsunleashed.com. Drivers can also join the #HotWheelsUnleashed conversation online at Facebook, Instagram, YouTube and Twitter.
For more on PLAION UK, visit PLAION.com and follow PLAION UK on Twitter, Instagram, YouTube and Twitch. For assets, visit the press server.
As the top selling toy in the world*, Hot Wheels is a global leader in car culture. For more than 50 years, Hot Wheels has proven its influence on the automotive community with legendary design and epic performance. Today, Hot Wheels has become a worldwide powerhouse franchise, with live and virtual events on almost every continent, highly sought-after consumer products, top-tier collaborations, a #1-rated content channel on YouTube, and more. While 16.5 Hot Wheels are sold every second and over 8 billion cars have been sold to date, the brand continues to expand its presence in digital gaming with success across mobile, console and PC platforms.
*Source: The NPD Group/ Retail Tracking Service, U.S. Dollar Sales, January-December 2020
Founded in Milan in 1996, Milestone S.r.l. is one of the leading and longest established racing game developer in the world. The 200+ people team is responsible for hit series like MotoGP™, MXGP and Monster Energy Supercross – The Official Videogame, as well as own IPs Ride and Gravel. For more information please visit www.milestone.it
PLAION runs a multi-label strategy, with fully owned publishing units, such as Deep Silver, Prime Matter, Milestone, Vertigo Games and Ravenscourt, publishing games for consoles, PC and VR platforms across all physical and digital channels.
Additionally - as a global publishing partner - PLAION has formed long-term multinational publishing collaborations with numerous game publishers including Activision Blizzard, Bethesda, Capcom, Focus Multimedia, Giants Software, Koei Tecmo, Paradox, Sega, SNK, Square Enix, Techland, THQ Nordic, Tripwire, Warner Bros and many others.
With its parent company in Höfen, Austria - and the HQ in Munich, Germany - PLAION owns local publishing companies in Germany, UK, France, Spain, Italy, Sweden, the Netherlands, Austria, Switzerland, Poland, Australia, the United States as well as Japan and Hong Kong.
PLAION owns ten game development studios: Deep Silver Volition (Champaign, IL, USA), Deep Silver Dambuster Studios (Nottingham, UK), Fishlabs (Hamburg, DE), Warhorse Studios (Prague, CZ), Milestone (Milan, IT), Voxler (Paris, FR) , DigixArt (Montpellier, FR), Flying Wild Hog (Warsaw, Kraków, Rzeszów, PL), Free Radical Design (Nottingham, UK) and Vertigo Games (Rotterdam, Amsterdam, NL). Additionally, PLAION collaborates with numerous independent development studios around the world.
Part of PLAION is also PLAION PICTURES, a leading independent film distributor in Europe with a library of more than 1.400 titles. Further business operations include Sola Media, a sales agency and production company for family entertainment, Spotfilm Networx, a multi-channel streaming network, and a sub-label dedicated to Japanese animation.
PLAION also owns the leading video game merchandise company DPI Merchandising (Denver, Roseburg, USA and Munich, DE) and a Quality Assurance Facility in Olomouc, CZ.
PLAION is an Embracer Group company.