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STEEL CITY INTERACTIVE SIGNS KNOCK-OUT PUBLISHER PLAION

The first major Boxing Game in a decade features more than 50 Fighters on Day1

Theale, December 13th, 2022PLAION, a leading independent developer, publisher and distributor of entertainment products is proud to announce a newly signed publishing deal with Steel City Interactive for the first major boxing title in the past decade, Undisputed.
 
Undisputed aims to be the most authentic boxing experience to date. The game packs a punch with stunning visuals, a revolutionary footwork system and deep strategy.
 
Ash Habib, CEO of Steel City Interactive states: “As gamers and boxing fans, Undisputed is our tribute to the sport that we love. We’re delighted to partner with PLAION, who share our passion to bring boxing back to players.  Their expertise and support will allow us to focus on making ‘Undisputed’ the king of boxing games.”
 
Boasting an unprecedented roster of fighters, Undisputed will have over 50 fighters playable on Day 1 including Tyson Fury, Oleksandr Usyk, Deontay Wilder and Katie Taylor. It will also partner with all the heavy-weight brands in boxing, including the World Boxing Council, the British Boxing Board of Control, Empire and many more.
 
Klemens Kundratitz, Co-founder and CEO at PLAION says:
“We’re always on the lookout for great studios to partner with and Steel City Interactive brought a very exciting game to our doorstep. One with the potential to deliver a truly authentic boxing experience to gaming fans all over the world. Undisputed is another great addition to our roster of unique titles we’re proud to be working on.”
 
For more on PLAION, visit the official website and follow PLAION on TwitterInstagramYouTube and Twitch. For assets, visit the press server.

About Steel City Interactive
Sheffield-based Steel City Interactive (SCI) was founded in 2020 by Ash Habib, along with his brothers Asif and Asad. Formed around the idea of creating the first major, new boxing game in over a decade. The rapidly growing studio now employs 34 people and has partnerships with the world of boxing’s leading companies including the WBC, Ring Magazine, CompuBox, BoxRec and many other prestigious boxing organisations. During development SCI has created innovative, proprietary technology to bring the world of boxing to life like never before.
About PLAION
PLAION is a leading independent developer and producer of games and entertainment products, with ten development studios and five publishing units based all over the world. Founded in 1994 as Koch Media, PLAION offers a unique breadth of services and solutions, dynamically growing its business to push ourselves and our partners to the forefront in all the segments we operate in.

PLAION runs a multi-label strategy, with fully owned publishing units, such as Deep Silver, Prime Matter, Milestone, Vertigo Games and Ravenscourt, publishing games for consoles, PC and VR platforms across all physical and digital channels.

Additionally - as a global publishing partner - PLAION has formed long-term multinational publishing collaborations with numerous game publishers including Activision Blizzard, Bethesda, Capcom, Focus Multimedia, Giants Software, Koei Tecmo, Paradox, Sega, SNK, Square Enix, Techland, THQ Nordic, Tripwire, Warner Bros and many others.

With its parent company in Höfen, Austria - and the HQ in Munich, Germany - PLAION owns local publishing companies in Germany, UK, France, Spain, Italy, Sweden, the Netherlands, Austria, Switzerland, Poland, Australia, the United States as well as Japan and Hong Kong.

PLAION owns ten game development studios: Deep Silver Volition (Champaign, IL, USA), Deep Silver Dambuster Studios (Nottingham, UK), Fishlabs (Hamburg, DE), Warhorse Studios (Prague, CZ), Milestone (Milan, IT), Voxler (Paris, FR) , DigixArt (Montpellier, FR), Flying Wild Hog (Warsaw, Kraków, Rzeszów, PL), Free Radical Design (Nottingham, UK) and Vertigo Games (Rotterdam, Amsterdam, NL). Additionally, PLAION collaborates with numerous independent development studios around the world.

Part of PLAION is also PLAION PICTURES, a leading independent film distributor in Europe with a library of more than 1.400 titles. Further business operations include Sola Media, a sales agency and production company for family entertainment, Spotfilm Networx, a multi-channel streaming network, and a sub-label dedicated to Japanese animation.

PLAION also owns the leading video game merchandise company DPI Merchandising (Denver, Roseburg, USA and Munich, DE) and a Quality Assurance Facility in Olomouc, CZ.

PLAION is an Embracer Group company.